Upside helps you get online and get found online. We work with you to determine what is the most optimal internet presence for your business in relation to your goals. Then, we help you build and implement those programs cost-effectively.
Step 1: Getting Your Business Online
Are your target customers and competitors online? Building a professional or eCommerce website and a supporting web presence are important initial steps. We can provide all of the services below, or you can select from our menu “a la carte.”
Internet Strategy and Website Strategy Services:
From business needs definition to strategy and requirements documentation, we help you formulate an internet plan that is right for your business and your budget. Get Started!
| Business Needs Evaluation Market and Competitor Analyses Internet Strategy Website Strategy and Maintenance Planning Online Branding Social Networking / Social Media Strategy Key Metrics Development Technical Requirements Documents, Functionality Briefs, Creative Brief Development |
Website Design & Web Content Development Services:
We help you from domain selection through site concept and content development. We follow by developing your professional or eCommerce website and getting it online.Get Started!
| Domain Name (URL) Strategy, Selection and Purchase Website Design & Development Company Logo, Tagline & Key Message Development Copywriting Services Photography (in-house and/or online stock photo selection) Hosting and Legal Referrals |
Launch and Post-Launch Services:
What launch strategy works best is determined on an individual client basis, but may include email blasts, updating offline marketing materials, advertising, pay-per-click campaigns, signage etc. We also provide reporting assistance to help you understand your website analytics and what they are “telling you” about your customers and online performance.Get Started!
| Site Launch Promotions Reporting / Analytics Copy / Content updates |
Step 2: Getting Your Business Found Online
Search Engine Optimization Consulting (SEO): Contact Us To Receive Free SEO Tips
Rank higher! Upside provides Search Engine Optimization consulting and employs SEO best practices that will help you update or create your site so that it is optimized for search engines and coded with the competitive key words and phrases customers are using to find you. Budgeting for SEO can benefit you by providing highly targeted visitors, better conversion rates, and a competitive edge. Investing in SEO at the time of your website build can also help you reduce advertising costs later.
Internet Marketing Services:
| Pay-Per-Click Campaigns (PPC) Local and directory listings to establish a strong local presence Email Marketing (HTML) Social Networking Sites |
Ready to get started? Have a question we can help answer? Contact Us.
