Untitled Document

Upside Business Consultants is a boutique small business marketing consulting and internet marketing consulting firm that helps clients build their marketing programs and grow their businesses through a unqiue combination of strategic consulting and marketing services. We primarily serve the Long Island, NY community, including Nassau County, Suffolk County, Queens County as well as NYC and metro NY.

Who We Are:
We are small business marketers from Long Island, NY who live, breathe and sleep Long Island small business. We are almost exclusively focused on serving the Long Island business community because, as our clients can attest, succeeding here requires not just a succesful business model but knowledge about how to market your business in this unique local environment. Upside is not a traditional "marketing consultancy," a "marketing agency" a "design firm that also offers strategy" or just an "SEO company" -- we do not like to think in terms of limits. What we are is a truly flexible boutique marketing firm on Long Island that uniquely combines the strategic services of a consultancy with the creative and executional services of a marketing agency, all under one roof. We are proud to be recognized by clients for our thoughtfullness, reliability, personable approach and ability to demonstrate results.

Leadership:
Upside Business Consultants is managed by Douglas Betensky. With more than twelve years of experience ranging from working with small companies to executives in Fortune 100 companies as they grow their divisions, Mr. Betensky has an extensive marketing and consulting background. Prior to founding Upside Business Consultants, Mr. Betensky worked in executive roles at Fortune 500 companies including The Home Depot and TJX Companies leading strategic initiatives and building programs in the areas of branding, website and email program development, merchandising, advertising, training, in-store marketing, community relations, and grand opening of new facilities. Mr. Betensky holds an MBA from the F.W. Olin School of Business at Babson College and undergraduate degrees in Economics and Anthropology from Tufts University.

Principles:
We’ve built our business on several guiding principles. We believe in:

Driving excellence in everything we do
Going above and beyond for every project, small or large
Upholding high integrity and ethical standards
Telling it like it is, even if it not always what clients would like to hear
Keeping client information confidential
Creating pleasant and rewarding relationships with our clients
Practicing clear and fair billing
Working cost-effectively everyday for our clients

Fair Billing Practices:
We strive to be your trusted consultant of choice. We go out of our way to make our billing as fair and clear as possible. We do not “pad” our fees or expenses. You will always know exactly what you are paying us for. Costs and terms are defined clearly as well as what deliverables will be provided for our fees.

Our Approach:
Below is an overview of what you can expect when we work together. Our process is tailored to individual clients and what the scope of work demands

Listening:
When you contact us, we will set up a phone or in-person consultation with you. During this meeting, we will listen very carefully to you, identifying needs and helping you form a method for accomplishing your goals.

Strategy & Planning:
Once we understand your needs, your business and how you define “success,” we work with you to strategize and plan how to execute your program. A scope of work is created and agreed upon. At this time, we help you maximize your budget to make every dollar work harder toward reaching your objectives.

Execution:
During a project, we work collaboratively, developing and completing your program on-scope, on-budget and on-time. We advocate regular client meetings and updates to keep you informed of progress. We are proud to stay accessible and easy to reach for you during this process.

Assessing Results and Sharing Knowledge:
When a project has been completed, results are evaluated. We encourage clients to participate in a post-project (mortem) evaluation in which key learnings and insights gained during the project are documented and shared throughout your organization. We also appreciate feedback so that we can continually serve you better.

Celebration:
Results are the leading indicator of success; however, celebrating a little with our clients can also be a rewarding way to appreciate what has been accomplished.