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Founded to serve as the small business owner’s advocate, Upside Business Consultants is a boutique marketing consulting firm that helps small companies, start-ups and entrepreneurs build their marketing programs and grow their businesses. We provide a unique combination of strategic consulting and traditional marketing services.

Leadership:
Upside Business Consultants is managed by Douglas Betensky. With more than ten years of experience ranging from working with small companies to executives as they grow their divisions, Mr. Betensky has an extensive marketing and consulting background. Prior to founding Upside Business Consultants, Mr. Betensky worked in executive roles at Fortune 500 companies including The Home Depot and TJX Companies leading strategic initiatives and building programs in the areas of branding, website and email program development, merchandising, advertising, training, in-store marketing, community relations, and grand opening of new facilities. Mr. Betensky holds an MBA from the F.W. Olin School of Business at Babson College and undergraduate degrees in Economics and Anthropology from Tufts University.

Principles:
We’ve built our business on several guiding principles. We believe in:

Driving excellence in everything we do
Championing our client’s visions
Upholding high integrity and ethical standards
Telling it like it is, even if it not always what clients would like to hear
Keeping client information confidential
Creating pleasant and rewarding relationships with our clients
Practicing clear and fair billing
Working cost-effectively everyday for our clients

Fair Billing Practices:
We strive to be your trusted consultant of choice. We go out of our way to make our billing as fair and clear as possible. We do not “pad” our fees or expenses. You will always know exactly what you are paying us for. Costs and terms are defined clearly as well as what deliverables will be provided for our fees.

Our Consulting Approach:
Below is an overview of what you can expect when we work together. Our process is tailored to individual clients and what the scope of work demands

Listening:
When you contact us, we will set up a phone or in-person consultation with you. During this meeting, we will listen very carefully to you, identifying needs and helping you form a method for accomplishing your goals.

Strategy & Planning:
Once we understand your needs, your business and how you define “success,” we work with you to strategize and plan how to execute your program. A scope of work is created and agreed upon. At this time, we help you maximize your budget to make every dollar work harder toward reaching your objectives.

Execution:
During a project, we work collaboratively, developing and completing your program on-scope, on-budget and on-time. We advocate regular client meetings and updates to keep you informed of progress. We are proud to stay accessible and easy to reach for you during this process.

Assessing Results and Sharing Knowledge:
When a project has been completed, results are evaluated. We encourage clients to participate in a post-project (mortem) evaluation in which key learnings and insights gained during the project are documented and shared throughout your organization. We also appreciate feedback so that we can continually serve you better.

Celebration:
Results are the leading indicator of success; however, celebrating a little with our clients can also be a rewarding way to appreciate what has been accomplished.