Marketing Consultants Long Island | Long Island Marketing Firm Upside Business Consultants

Looking for a Practical, Affordable Long Island Marketing Consultant? Running a small business is a daily challenge. Bills need to be paid. Deadlines must be met. Customers need to be served. Employees need to be managed. And problems need to be resolved. Marketing also needs to be done to help drive results even when time and resources in-house can be limited. We understand the small business owner's unique needs and we are proud to serve as Long Island's most thoughtful marketing consultants. We can help you put a cost-effective marketing strategy in place and build the supporting internet marketing and offline marketing programs your business needs to grow. To find out how we can help your business grow, Contact Us at 516-610-0922 for a complimentary consultation.

Marketing Consultants Long Island | Long Island Marketing Firm

Small Business Marketing Services
Identify, develop and execute marketing strategies to grow your businesses. Our small business marketing services provide strategic planning, marketing strategy, marketing plans, branding, public relations, marketing materials, and marketing campaigns.Learn more

Small Business Websites, Search Engine Optimization, & Internet Marketing:
Get online and get found online. We build your small busines website, provide search engine optimization (SEO) consulting, and drive increased traffic through targetted internet marketing. Learn more

StartUp Consultiong:
Get your business venture off the starting blocks. We help with business development, writing business plans, marketing plans, brand development, research and even legal and banking referrals. Learn more

Small Business Coaching and Workshop Training:
Get marketing advice on a one-to-one basis as you need it. Take advantage of our cost-saving small business marketing workshops. Develop the the marketing tools your business needs so that you can do it yourself in-house. Learn more

New Businesses...Have a Marketing Plan? Starting a small business is a challenging, rewarding process. It is also a financial risk. Over 50% of new businesses do not survive due to cash flow issues and lack of strategic planning. With our startup services and small business coaching, you can build a solid marketing strategy and a marketing plan to grow your small business. How we help new businesses: * Develop your strategic business plan and marketing plan * Conduct competitor and customer research * Build marketing materials for you, such as brochures, flyers, sales letters, logos, direct mail etc. * Develop your professional small business website, blog, email and social media presence quickly and cost-effectively * Provide your internet marketing and search engine marketing (SEM) services including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Campaigns * Provide regular coaching on specific issues to help jumpstart your venture Call us today at 516-610-0922 for a free phone or in-person consultation

We help you identify, create and then execute practical, high impact marketing strategies to reach your financial goals. If you do not have the resources in-house to build your marketing strategy, or if you need a go-to marketing resource to work on specific areas of your business, we are happy to work with you on a retainer, project, per diem or hourly basis.

Our Small Business Marketing Services include:

Marketing Strategy and Marketing Plans:
We help you create a marketing strategy and an action plan that outlines your unique selling proposition, your go-to-market strategy, your sales and distribution plan, your advertising and promotional plan, and definition of your target audience. We also conduct research to better position against the competition.
Evaluation of Current Marketing Program and Marketing Materials
Marketing Strategy
Marketing Plans
Market, Customer and Competitor Research

Branding:
Every business has a brand. We help you bring it to life. Capitalizing on your strengths and knowledge of your customer base, we help you from brand identification to naming, logo development, key messages and taglines. We also integrate your brand into every aspect of your marketing and communications.

Marketing Programs:
We create, develop and manage custom marketing programs from the ground up.
Custom Promotional Programs
Event management (grand openings, special events)
Graphic and Creative Services
Photography (in house studio, on location, or stock photo selection)

Marketing Communications:
We create targeted key messages, crafts content and develops ad materials.
Copywriting Services
Print marketing Materials (brochures, flyers, sales letters, fact sheets, instruction sheets, etc.)
Advertisements
Online Content Development
Public Relations (PR) and Press Materials
Newsletters

Project Management Services:
We can help you with planning, organizing, managing, controlling and following through on all parts of a project.

Custom Projects:
If you have a need that is not on this list, just ask. We will work with you to find a solution.

Contacts us today to get started or click here to explore our internet and website services.

Upside helps you get online and get found online. We work with you to determine what is the most optimal internet presence for your business in relation to your goals. Then, we help you build and implement those programs cost-effectively.

Step 1: Getting Your Business Online

Are your target customers and competitors online? Building a professional or eCommerce website and a supporting web presence are important initial steps. We can provide all of the services below, or you can select from our menu “a la carte.”

Internet Strategy and Website Strategy Services:
From business needs definition to strategy and requirements documentation, we help you formulate an internet plan that is right for your business and your budget. Get Started!
Small Business Needs Evaluation
Market and Competitor Analyses
Small Business Internet Strategy
Small Business Web Strategy and Maintenance Planning
Online Branding
Social Networking / Social Media Strategy
Key Metrics Development
Technical Requirements Documents, Functionality Briefs, Creative Brief Development

Website Design & Web Content Development Services:
We help you from domain selection through site concept and content development. We follow by developing your professional or eCommerce website and getting it online.Get Started!
Domain Name (URL) Strategy, Selection and Purchase
Website Design & Development
Company Logo, Tagline & Key Message Development
Copywriting Services
Photography (in-house and/or online stock photo selection)
Hosting and Legal Referrals

Launch and Post-Launch Services:
What launch strategy works best is determined on an individual client basis, but may include email blasts, updating offline marketing materials, advertising, pay-per-click campaigns, signage etc. We also provide reporting assistance to help you understand your website analytics and what they are “telling you” about your customers and online performance.Get Started!
Site Launch Promotions
Reporting / Analytics
Copy / Content updates

Step 2: Getting Your Business Found Online: SEO Optimization

Search Engine Optimization Consulting (SEO): Contact Us To Receive Free SEO Tips
Rank higher! Upside provides Search Engine Optimization consulting and employs SEO best practices that will help you update or create your site so that it is optimized for search engines and coded with the competitive key words and phrases customers are using to find you. Budgeting for SEO can benefit you by providing highly targeted visitors, better conversion rates, and a competitive edge. Investing in SEO at the time of your website build can also help you reduce advertising costs later. Upside employs SEO techniques that will help you update or create your site so that it optimized for search engines and coded with the competitive key words customers are using to find you. Services: SEO Strategy, SEO Consulting, SEO Development, Pay-Per-Click Campaigns Contact Us if you have a SEO question or if you are interested in learning more about how the SEO techniques below can improve your business. SEO techniques include: • Domain Name Selection • Web Site Copywriting • Keyword Selection and Keyword Density • Meta Tags (Title, Description, Keywords, Heading, Alt Tags) • Basic Links, Hypertext Links, Reciprocal Links and Site Maps • Directory and File Names • Spider Analysis • Robots Exclusion File • Link Popularity

Internet Marketing Services:
Pay-Per-Click Campaigns (PPC)
Local and directory listings to establish a strong local presence
Email Marketing (HTML)
Social Networking Sites

Ready to get started? Have a question we can help answer? Contact Us.

Starting a business?

Real results come over time from a lot of hard work, sweat equity and strategic planning during early phases of business development. Taking a step back and thoroughly planning your business can save you a lot of time and expense later on, as well as ensure that you have thought through key issues.

Business Plans and Marketing Plans:

To help make sure you have assessed your opportunity properly and can convincingly communicate your idea to investors and prospective customers, you will likely need a business plan and a marketing plan.

Writing a plan can instill confidence in others that you have a viable product and/or service, a realistic market to sell to, and a plan to deliver your goods and make a profit.

How We Help Start Your New Business:

While each case is unique, Upside can help you by driving objective decision making, evaluating opportunities, conducting research, shaping business strategies, and developing plans and programs. We can work with you regularly as you plan and grow your business, or we can serve in a purely advisory role at key points along the way.

If you need help getting your new business started, Upside can help you with:

Evaluations:
Opportunity Evaluation
Company Evaluation
Competitor and Customer Research

Strategy and Planning:
Business Plans
Marketing Strategy
Marketing Plans
Business Naming

Communications:
Elevator Pitches
Presentation Development
Brand Development
Logo Development
Tagline and Key Message Creation
Press Releases and Press Materials

Program Development:
Website Development, Internet Marketing and SEO click to learn more
Small Business Marketing & Advertising Services click to learn more
Grand Opening events click to learn more

Personal Coaching & Workshop Training: click to learn more

General Operational Services:
Help incorporating, Tax ID procurement, etc.
Banking Referral Assistance
Legal and Accountant guidance

Click here to get help starting-up today

Small Business Coaching

Business coaching is a major learning method companies are using to help develop individual employees and improve company performance. Coaching is conducted on a one-to-one basis, in person, over the telephone, on e-mail, or a combination thereof. It is completely CONFIDENTIAL giving the client the opportunity to share personal concerns while gaining an outside perspective.

A typical coaching engagement will include:
3-4 In-person meetings
Job shadowing
Creating a personal development plan
Ongoing email and phone support

Small Business Coaching Packages include:

Small Business Business Startup Coaching:

designed for entrepreneurs specifically looking to launch or build their early businesses. Personal assistance is provided to build the foundational elements of your small business including business plans, marketing plans, financial projections etc. Also appropriate for new small business owners looking to improve their marketing skills and build expertise but who do not have a traditional marketing background.

Growth coaching:

coaching focusing specifically on aggressively growing your business over the next 12-15 months. Perfect for business owners who need advice and guidance to achieve specific milestones in their business development as well as a regular push to keep moving forward during challenging growth cycles.

Exec Coaching:

designed for established businesses. Coaching includes an in depth look at your professional and personal goals, the marketing strategies you have used to market your business, and what results you achieved. A road map is created that will help you reach your potential and discover new ways to improve your results.

Contact us today to learn more about our business coaching services and pricing.

Workshops

Upside’s workshops help empower small businesses and entrepreneurs to learn skills that improve their marketing and communications proficiencies. If you want to strengthen your organization, Upside business consultants will come to your place of business and provide one-on-one or team training.

Workshop Training for Entrepreneurs and Small Businesses:
How To Market Your Business 101
Do-It-Yourself Internet Marketing
Public Speaking and Presentation Training
Sales Training
How To Write A Business Plan
How to Write A Marketing Plan
Internet and Website Strategy
How to Search Engine Optimize (SEO) Your Business

We also offer workshops in various other areas. Contact us today to learn more about how our workshops can improve your business.

Founded to serve as the small business owner’s advocate, Upside Business Consultants is a boutique marketing consulting firm that helps small companies, start-ups and entrepreneurs build their marketing programs and grow their businesses. We provide a unique combination of strategic consulting and traditional marketing services.

Leadership:
Upside Business Consultants is managed by Douglas Betensky. With more than ten years of experience ranging from working with small companies to executives as they grow their divisions, Mr. Betensky has an extensive marketing and consulting background. Prior to founding Upside Business Consultants, Mr. Betensky worked in executive roles at Fortune 500 companies including The Home Depot and TJX Companies leading strategic initiatives and building programs in the areas of branding, website and email program development, merchandising, advertising, training, in-store marketing, community relations, and grand opening of new facilities. Mr. Betensky holds an MBA from the F.W. Olin School of Business at Babson College and undergraduate degrees in Economics and Anthropology from Tufts University.

Principles:
We’ve built our business on several guiding principles. We believe in:
Driving excellence in everything we do
Championing our client’s visions
Upholding high integrity and ethical standards
Telling it like it is, even if it not always what clients would like to hear
Keeping client information confidential
Creating pleasant and rewarding relationships with our clients
Practicing clear and fair billing
Working cost-effectively everyday for our clients

Fair Billing Practices:
We strive to be your trusted consultant of choice. We go out of our way to make our billing as fair and clear as possible. We do not “pad” our fees or expenses. You will always know exactly what you are paying us for. Costs and terms are defined clearly as well as what deliverables will be provided for our fees.

Our Consulting Approach:
Below is an overview of what you can expect when we work together. Our process is tailored to individual clients and what the scope of work demands

Listening:
When you contact us, we will set up a phone or in-person consultation with you. During this meeting, we will listen very carefully to you, identifying needs and helping you form a method for accomplishing your goals.

Strategy & Planning:
Once we understand your needs, your business and how you define “success,” we work with you to strategize and plan how to execute your program. A scope of work is created and agreed upon. At this time, we help you maximize your budget to make every dollar work harder toward reaching your objectives.

Execution:
During a project, we work collaboratively, developing and completing your program on-scope, on-budget and on-time. We advocate regular client meetings and updates to keep you informed of progress. We are proud to stay accessible and easy to reach for you during this process.

Assessing Results and Sharing Knowledge:
When a project has been completed, results are evaluated. We encourage clients to participate in a post-project (mortem) evaluation in which key learnings and insights gained during the project are documented and shared throughout your organization. We also appreciate feedback so that we can continually serve you better.

Celebration:
Results are the leading indicator of success; however, celebrating a little with our clients can also be a rewarding way to appreciate what has been accomplished.